The [Scratch That] *A* Secret To Making Money Online by DHH

David Heinemier Hannson of 37Signals and creator of the web framework Ruby on Rails, gave a great talk at Paul Graham’s Startup School this weekend. In the same way that he and his 37Signals comrades defy conventional wisdom on developing technology, he presents his unconventional ideas on business (at least unconventional compared to the VC-ish and We-Want-To-Get-Bought-Out-By-Google crowd that probably attended Startup School).

Some highlights:

• Comparing over-fearing terrorism to over-hoping to be the next billion+ dollar Facebook or MySpace
• Targeting the “Fortune 5,000,000″
• Charge REAL MONEY for your product/service! *GASP*
• You don’t have to be the best Italian restaurant, there’s room for LOTS of excellent ones in the world
• You don’t always have to have a super original or creative idea … Zappos.com created a great business selling shoes online for godsakes! They just do it great with extraordinary customer service.

Anyway, watch the video, it’s well worth your time (and check out the always interesting comments on this over at the Signal vs. Noise blog when you’re done):