“The Search” - The Definitive Story Behind Google
John Battelle
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springq.com says: When Google launched at the very end of the 90’s, people thought they were crazy because the search problem was “already done”. Well we know how the story ended; this is a great account of how it happened.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
The Wall Street Journal and BusinessWeek Bestseller
Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big- picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
BACKCOVER: The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.
USA Today
John Battelle is Silicon Valley’s Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider.The result is a highly readable account of Google’s astonishing rise.
The Economist
It’s a fascinating story, and Mr. Battelle tells it well.
The Wall Street Journal
A surprisingly gripping storyThe Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.
Wired News
