Technique for Producing Ideas
Written by: James Webb Young
Editorial Reviews:
If you like "Technique for Producing Ideas, you might also like ...
Spotlight customer reviews:
Customer Rating:
Summary: Techniques to create ideas
Comment: Just excellent! And, such a beautiful language too, like a poem! Read it, love it!
Customer Rating:
Summary: straight to the point, somewhat perceivable
Comment: I really enjoyed reading this book. Although a bit too short, James Webb Young succeeds in clarifying the creative process with common wisdom. It will be helpful for almost anyone, but especially to those in the creative field.
Personally I have been using the same thought process for a couple of years now, but without paying the appropriate attention to detail in every single step of it.
Overall an easy to digest recommended reading.
Savvas S.
Customer Rating:
Summary: Short and to the Point
Comment: If you want to cut to the chase about how to be more creative, this is the book for you. Young breaks the creative act into its basic points in as straighforward a fashion as possible. It is a very short book, which can be digested in probably 20 minutes or less, but leaves you with all you need to know to get started. The book has no creativity activities or exercises like other books of its kind, but focuses instead on the main principles and basic methods for producing creative ideas. This is the book to begin with if you aspire to more creative production in your life.
Customer Rating:
Summary: Just FIVE simple steps.....
Comment: ......that's all it takes to learn how to come up with new & creative ideas, time after time. As Young says, the idea & the technique itself are so plain & logically simple that you may even miss it; despite the fact that the book is only some 48 pages long. It's easy to read & in your haste to learn "the secret" you may finish the book too quickly. Some thoughtful reading is required, so please don't dismiss the book because of its apparent brevity.
The fact that the book has survived successfully for over 40 years in print is testament to Young unique (but not new) teaching.
Although Young does not refer to it, I am reminded of many writers & books that go into great detail explaining the "science of the mind" & the wonderful way the brain [or mind] works & how it can be used to spawn new ideas & create solutions to problems. Sometimes referred to Mental Science, its philosophy & teachings go back thousands of years & weren't fully recognised until around the time of the 1900's.
If after reading this you wish to develop & research this technique further, I would highly recommend Emmet Fox's "Power Through Constructive Thinking".
Customer Rating:
Summary: Don't let this little book fool you!
Comment: Don't let this little book fool you. Although it has only 48 pages, the brisk contents are packed with powerful stuff.
According to the publisher, the ideas in the book were first presented to advertising students in 1939 & then published in 1965 - thus having stood the test of time. More importantly, the author, James Webb Young, was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators & practitioners.
As the title suggests, the author outlines a simple, easy-to-use five-step approach to idea generation. He also explores the importance of making idea generation a vital part of everything you do.
What I really like about this book is the author's principal premise: Ideas are just novel combinations of old elements, & we must keep thinking about them, which give order to new experiences!
I strongly recommend you to buy & read it. It will definitely, despite its brevity, coach you to become a better problem solver & a more creative thinker. Best of all, you will also gain a valuable perspective that will enable you to jump start your team's creative juices at work!
Dewey Decimal Number: 153
EAN: 9780844230009
ISBN: 0844230006
Label: NTC/Contemporary Publishing Company
Manufacturer: NTC/Contemporary Publishing Company
Number Of Items: 1
Number Of Pages: 64
Publication Date: 1988-01
Publisher: NTC/Contemporary Publishing Company
Studio: NTC/Contemporary Publishing Company
 | List Price: $5.95 Our Price: $336.87 Availability: N/A Average Customer Rating:  |
Editorial Reviews:
A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
If you like "Technique for Producing Ideas, you might also like ...
Spotlight customer reviews:
Customer Rating:
Summary: Techniques to create ideas
Comment: Just excellent! And, such a beautiful language too, like a poem! Read it, love it!
Customer Rating:
Summary: straight to the point, somewhat perceivable
Comment: I really enjoyed reading this book. Although a bit too short, James Webb Young succeeds in clarifying the creative process with common wisdom. It will be helpful for almost anyone, but especially to those in the creative field.
Personally I have been using the same thought process for a couple of years now, but without paying the appropriate attention to detail in every single step of it.
Overall an easy to digest recommended reading.
Savvas S.
Customer Rating:
Summary: Short and to the Point
Comment: If you want to cut to the chase about how to be more creative, this is the book for you. Young breaks the creative act into its basic points in as straighforward a fashion as possible. It is a very short book, which can be digested in probably 20 minutes or less, but leaves you with all you need to know to get started. The book has no creativity activities or exercises like other books of its kind, but focuses instead on the main principles and basic methods for producing creative ideas. This is the book to begin with if you aspire to more creative production in your life.
Customer Rating:
Summary: Just FIVE simple steps.....
Comment: ......that's all it takes to learn how to come up with new & creative ideas, time after time. As Young says, the idea & the technique itself are so plain & logically simple that you may even miss it; despite the fact that the book is only some 48 pages long. It's easy to read & in your haste to learn "the secret" you may finish the book too quickly. Some thoughtful reading is required, so please don't dismiss the book because of its apparent brevity.
The fact that the book has survived successfully for over 40 years in print is testament to Young unique (but not new) teaching.
Although Young does not refer to it, I am reminded of many writers & books that go into great detail explaining the "science of the mind" & the wonderful way the brain [or mind] works & how it can be used to spawn new ideas & create solutions to problems. Sometimes referred to Mental Science, its philosophy & teachings go back thousands of years & weren't fully recognised until around the time of the 1900's.
If after reading this you wish to develop & research this technique further, I would highly recommend Emmet Fox's "Power Through Constructive Thinking".
Customer Rating:
Summary: Don't let this little book fool you!
Comment: Don't let this little book fool you. Although it has only 48 pages, the brisk contents are packed with powerful stuff.
According to the publisher, the ideas in the book were first presented to advertising students in 1939 & then published in 1965 - thus having stood the test of time. More importantly, the author, James Webb Young, was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators & practitioners.
As the title suggests, the author outlines a simple, easy-to-use five-step approach to idea generation. He also explores the importance of making idea generation a vital part of everything you do.
What I really like about this book is the author's principal premise: Ideas are just novel combinations of old elements, & we must keep thinking about them, which give order to new experiences!
I strongly recommend you to buy & read it. It will definitely, despite its brevity, coach you to become a better problem solver & a more creative thinker. Best of all, you will also gain a valuable perspective that will enable you to jump start your team's creative juices at work!
Technical Details
Binding: PaperbackDewey Decimal Number: 153
EAN: 9780844230009
ISBN: 0844230006
Label: NTC/Contemporary Publishing Company
Manufacturer: NTC/Contemporary Publishing Company
Number Of Items: 1
Number Of Pages: 64
Publication Date: 1988-01
Publisher: NTC/Contemporary Publishing Company
Studio: NTC/Contemporary Publishing Company
