Talent Is Not Enough: Business Secrets For Designers (VOICES)
Written by: Shel Perkins
Editorial Reviews:
&> —Frank Maddocks, President, Maddocks & Company
This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term
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Spotlight customer reviews:
Customer Rating:
Summary: Must have for Creative professionals!
Comment: This book was the answer to all my freelance questions!
How to create a freelance rate, trademarking, fixed-fee proposals, business plans, and even terms and conditions?
If you are a creative professional you owe it to yourself to get this book.
Customer Rating:
Summary: useful books
Comment: the book have quite a lot of words but easy to understand, quite useful book for designers that can have more input not just design elements but to enrich on design direction
Customer Rating:
Summary: THE Guide for Freelancers
Comment: I've been a freelance designer for many years and have read many books and papers on the business-side of design. I have to say that Perkins' book is the most thorough, easiest-to-understand guide on the ins and outs of freelancing I've read to date. The book is a practical guide on how to meander through the process of running a design organization - whether you're a one-person shop or a full-fledged agency. This book is a must-have for the serious design professional.
Dewey Decimal Number: 741.6068
EAN: 9780321278791
ISBN: 0321278798
Label: Peachpit Press
Manufacturer: Peachpit Press
Number Of Items: 1
Number Of Pages: 392
Publication Date: 2006-03-25
Publisher: Peachpit Press
Studio: Peachpit Press
 | Format: Paperback List Price: $34.99 Our Price: $23.09 Your Save: $ 11.90 ( 34% ) Availability: Usually ships in 24 hours Average Customer Rating:  |
Editorial Reviews:
&> —Frank Maddocks, President, Maddocks & Company
This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Marketing communications
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Motion graphics
• Environmental design
• Industrial design
• Interaction design
Talent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.
BONUS
Watch for free chapters online!
www.talentisnotenough.com
If you like "Talent Is Not Enough: Business Secrets For Designers (VOICES), you might also like ...
Spotlight customer reviews:
Customer Rating:
Summary: Must have for Creative professionals!
Comment: This book was the answer to all my freelance questions!
How to create a freelance rate, trademarking, fixed-fee proposals, business plans, and even terms and conditions?
If you are a creative professional you owe it to yourself to get this book.
Customer Rating:
Summary: useful books
Comment: the book have quite a lot of words but easy to understand, quite useful book for designers that can have more input not just design elements but to enrich on design direction
Customer Rating:
Summary: THE Guide for Freelancers
Comment: I've been a freelance designer for many years and have read many books and papers on the business-side of design. I have to say that Perkins' book is the most thorough, easiest-to-understand guide on the ins and outs of freelancing I've read to date. The book is a practical guide on how to meander through the process of running a design organization - whether you're a one-person shop or a full-fledged agency. This book is a must-have for the serious design professional.
Technical Details
Binding: PaperbackDewey Decimal Number: 741.6068
EAN: 9780321278791
ISBN: 0321278798
Label: Peachpit Press
Manufacturer: Peachpit Press
Number Of Items: 1
Number Of Pages: 392
Publication Date: 2006-03-25
Publisher: Peachpit Press
Studio: Peachpit Press
